Here’s a professional portfolio case study write-up for Mode Made Marketing covering the Birthmark Support Group website development — written appropriately for a charity project (supportive tone, credible, not overly commercial).
Client: Birthmark Support Group (UK Registered Charity)
Services: Website design & development, accessibility-focused UX, content structure, digital support strategy
Mode Made Marketing worked with Birthmark Support Group to redevelop their website into a modern, accessible digital platform that better supports individuals and families affected by birthmarks. As a registered UK charity, the organisation needed a website that was welcoming, informative, and easy to navigate, while clearly communicating its mission, services, and support resources.
The project focused on balancing sensitivity with functionality. The website needed to feel reassuring and inclusive while providing practical access to information, support networks, fundraising initiatives, and membership resources.
Key elements delivered included:
A modern, approachable design reflecting the charity’s supportive ethos
Improved site structure to make help, advice, and resources easier to find
Mobile-friendly responsive design for accessibility across devices
Clear navigation for members, families, and healthcare enquiries
Strong calls-to-action for support, donations, and community engagement
SEO-ready foundations to increase awareness and reach
Special attention was given to imagery, tone, and layout to ensure the website feels empathetic rather than clinical.
Beyond design, Mode Made Marketing helped ensure the website clearly communicates:
Emotional and practical support available to individuals and families
Educational resources about birthmarks and related conditions
Fundraising and community initiatives
The charity’s credibility, history, and ongoing work
The aim was to strengthen trust while encouraging engagement from both those seeking support and those wishing to contribute.
The updated website provides Birthmark Support Group with:
A welcoming, accessible digital presence aligned with their values
Improved clarity for people seeking support or information
A stronger platform for awareness, fundraising, and outreach
A future-ready website capable of evolving with the charity’s needs
Most importantly, the site now better reflects the compassionate and supportive work the organisation delivers every day.