Website

Design

March, 2019

Ashcourt Group

Category :

Website Design & Development

Client :

Ashcourt Group

Start Date :

March 2019

Industry:

Construction & Civils

Case Study: Building a Comprehensive Website for Ashcourt Group

Client Overview Ashcourt Group is a leading multi-disciplinary company based in the UK, specialising in a diverse range of services, including construction, aggregates, concrete, transport, and waste management. Their breadth of services and extensive operational scale demanded a robust, user-friendly, and highly functional website to represent their offerings effectively.

Challenge Ashcourt Group required a complete redesign and build of their website from the ground up. The new website had to:

  • Showcase the extensive range of services offered across multiple industries.
  • Feature a sophisticated and intuitive nearest depot page, allowing users to locate their closest Ashcourt facility efficiently.
  • Handle a large volume of content and data while ensuring seamless navigation.
  • Maintain speed and responsiveness across all devices, despite the website’s size and complexity.

Solution Mode Made Marketing delivered a custom-coded website tailored to Ashcourt Group’s needs. Key aspects of the project included:

 

  1. Large-Scale Website Development:

    • The website was designed to handle vast amounts of information, including detailed service descriptions, project case studies, and client testimonials.
    • A modular coding approach ensured scalability and maintainability, enabling future expansions or updates without major overhauls.
  2. Complex Maps Integration for the Nearest Depot Page:

    • One of the standout features of the website is the interactive “Nearest Depot” page. This required advanced coding to integrate geolocation functionality with an intuitive user interface.
    • Using APIs and custom algorithms, the page determines a user’s location and displays the nearest depots with essential information such as contact details, opening hours, and available services.
    • The feature also includes filtering options, allowing users to search for depots based on specific services or operational areas.
  3. User-Centric Design:

    • The website’s structure was built to prioritise user experience, with intuitive navigation menus and clear categorisation of services.
    • Mobile responsiveness was a critical focus, ensuring the site delivers an excellent user experience across all devices.
  4. Performance Optimisation:

    • Despite the large scale of the website, it was optimised for speed and reliability. Advanced caching techniques and image compression were employed to ensure fast load times.
    • Robust hosting infrastructure was implemented to manage high traffic volumes without compromising performance.

Results The completed website for Ashcourt Group has been a resounding success. Key achievements include:

  • Enhanced User Experience: Visitors can now easily find the information they need, whether it’s learning about Ashcourt’s services or locating their nearest depot.
  • Increased Engagement: The nearest depot feature has significantly improved user interaction, providing a practical tool for customers across Ashcourt’s service regions.
  • Scalability and Reliability: The website’s scalable architecture ensures it can grow with Ashcourt’s expanding operations, while its robust performance guarantees a seamless user experience even during peak traffic.

 

Conclusion Mode Made Marketing’s collaboration with Ashcourt Group exemplifies our commitment to delivering bespoke, high-quality websites that address complex challenges. By combining innovative coding solutions with user-focused design, we created a website that not only meets Ashcourt Group’s needs but also supports their continued growth and success.